ALIENWARE
Be More Alien
Campaign & Game Concept
Campaign & Game Concept
Developed an interactive browser-based storytelling prototype for Alienware’s “Be More Alien” campaign. The project combined AI-driven narrative design, Python back-end logic, and a Unity-powered interactive layer to create a dynamic digital engagement tool.
Built as an extension of the campaign, the prototype encouraged users to step into the “Be More Alien” ethos, deepening their connection to Alienware through interactive storytelling. By blending technology and narrative, the experience demonstrated how branded digital content can drive higher engagement, retention, and immersion, reinforcing Alienware’s position at the intersection of gaming culture and innovation.
Innovation / Pushing the Limits of Alienware.com Award
“Recognized for developing a cutting-edge interactive
gaming prototype for Alienware’s digital goals.”
“Recognized for developing a cutting-edge interactive
gaming prototype for Alienware’s digital goals.”
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