AWOL MUSIC FESTIVAL
July 13th 2013
AWOL Music Festival has been taking place in Charlotte, NC for about 5 years. I was asked to rebrand the entire festival. AWOL mean All Walks of Life. The music genres range from live rock bands to EDM DJs.
I was really excited about this project because I was allowed a complete re-brand to a festival that has already occurred. Most of my projects are festivals that are not even created yet. When I saw the word AWOL it instantly hit me that it was an anagram for A OWL. So I decided to re-brand using a cute little owl as the mascot for the event.